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    Life Insurance
    8 min read
    Coffey Agencies Team

    Nobody likes thinking about life insurance. It forces uncomfortable questions about mortality, money, and what happens to people we love when we're gone. So most people avoid it. They tell themselves they'll get to it later. Later becomes never.

    Here's the truth: life insurance is the most selfless financial decision you'll make. It's not about you — you won't be there to benefit. It's about protecting the people who depend on you from financial disaster during the worst moment of their lives.

    This guide explains how life insurance works, how much you need, and how to stop putting it off.

    What Life Insurance Actually Does

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    Life insurance pays a death benefit — a lump sum — to your beneficiaries when you die. That's it. Simple concept, profound impact.

    What That Money Does:

    • Replaces your income so your family maintains their lifestyle
    • Pays off mortgage so your spouse keeps the house
    • Covers debts you leave behind (cars, credit cards, student loans)
    • Funds children's education
    • Pays final expenses (funeral costs average $10,000-15,000)
    • Provides breathing room during grief — bills don't stop when you die

    What's the Difference Between Term and Permanent Insurance?

    Term Life Insurance

    Coverage for a specific period — 10, 20, or 30 years. If you die during the term, beneficiaries receive the death benefit. If you outlive the term, coverage ends. No cash value accumulates.

    Pros:

    • Affordable — most coverage per dollar
    • Simple — pure death benefit protection
    • Flexible terms match specific needs (kids' college years, mortgage payoff)

    Cons:

    • Coverage ends at term expiration
    • No cash value or investment component
    • Renewals after term are expensive

    Best For: Families with temporary needs — mortgage protection, income replacement while kids are young, debt coverage.

    Permanent Life Insurance

    Coverage for your entire life. Premiums are higher but fixed. Policy builds cash value over time that you can borrow against or withdraw.

    Types of Permanent Insurance:

    • Whole Life: Fixed premiums, guaranteed death benefit, guaranteed cash value growth
    • Universal Life: Flexible premiums, adjustable death benefit, cash value tied to interest rates
    • Variable Life: Cash value invested in sub-accounts (stocks, bonds), more risk and reward potential

    Pros:

    • Lifetime coverage
    • Cash value accumulation
    • Fixed premiums (whole life)
    • Estate planning benefits

    Cons:

    • Significantly more expensive than term
    • Complexity
    • Lower returns than dedicated investments (usually)

    Best For: Estate planning, business succession, lifelong dependents (special needs children), high earners who've maxed other retirement accounts.

    How Much Life Insurance Do You Need?

    Common Formulas:

    Income Replacement Method

    Death benefit = 10-12x your annual income. If you earn $75,000, that's $750,000-$900,000 in coverage.

    DIME Method

    • Debt: Total outstanding debts
    • Income: Years of income to replace × annual income
    • Mortgage: Remaining mortgage balance
    • Education: Expected college costs per child

    Add these together for your coverage target.

    Practical Approach

    Ask yourself: If I died tomorrow, what would my family need?

    • How many years of income replacement?
    • Would they keep the house? What's the mortgage balance?
    • Would kids go to college? What will that cost?
    • What debts would survive me?
    • What about funeral costs?

    Run those numbers. That's your target.

    When Should I Buy Life Insurance?

    Buy Earlier

    Premiums are based on age and health. A healthy 30-year-old pays far less than a healthy 45-year-old for identical coverage. Buy when you're young and healthy — lock in low rates.

    Key Life Events

    • Getting married
    • Having children
    • Buying a home
    • Starting a business
    • Taking on significant debt

    Each event increases your need for coverage. Don't wait.

    What Affects My Life Insurance Premium?

    Age

    Younger = cheaper. Every year you wait costs money.

    Health

    Medical history, current conditions, medications, family history — all factor in. Better health = lower rates.

    Tobacco Use

    Smokers pay 2-3x higher premiums than non-smokers.

    Coverage Amount

    More coverage costs more. But the per-thousand cost usually decreases with larger policies.

    Term Length

    Longer terms cost more per year. But locking in rates for 30 years beats renewing every 10.

    Policy Type

    Term is cheapest. Whole life costs more. Universal and variable land in between.

    What Life Insurance Mistakes Should I Avoid?

    Relying on Employer Coverage

    Group life through work is convenient but typically 1-2x salary — not enough. It also disappears if you change jobs.

    Waiting for 'Someday'

    Someday is expensive. Every year you delay costs money. And health can change without warning.

    Insuring Only One Spouse

    Even if one spouse doesn't earn income, their death creates costs — childcare, household help, reduced working hours for the survivor.

    Choosing Cheap Over Adequate

    Minimum coverage creates minimum protection. Understand your actual needs and meet them.

    Not Reviewing Regularly

    Life changes — income increases, new children, new debts, new responsibilities. Review coverage every few years.

    Frequently Asked Questions

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    Have Questions About Your Coverage?

    Our guides cover the basics, but every situation is different. Talk to a licensed agent who can answer your specific questions.

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